It’s very rare that someone is not on any form of Social Media whether it be Instagram, Facebook, Youtube, Snapchat etc. So why should your small business be any different?
In our previous blog post on social media for small business we talked about the importance of a website, now we are going to go that one step further and talk about having social media outlets to drive people to that website.
As you can see from the graph above, social network growth is increasing and its forecast shows no signs of slowing down according to statista.com. In this blog I am going to talk about three platforms that you should be on to make sure you are getting your company’s face out there. Oh yeah, I should mention that they’re all free!
Using LinkedIn is like having a professional Facebook. It’s not there to post about your day trip with the kids to Uncle Ron’s farm, but more to keep in the loop of those in your industry, showcase your products and services, as well as connect with millions of people locally and around the globe.
You can easily grow and target your network on LinkedIn because everybody is on there for the same purpose, to grow. The content that you are following is more controlled, you are not going to see too many meme’s or dog videos like you would on Facebook. Instead, you will come across articles and discussions that are relevant to your career interests. Trolling is nearly non-existent on the platform as well because all users are professionals. Hiring new employees is a breeze as you can go on the search through people’s profiles and head hunt or you can post an ad and let people come to you. Keeping an eye on your competitors is harmless as you can look at their feed and know what they are showcasing to the public.
One of the most important things on LinkedIn, I believe, is the ability to review and rate people and businesses. You can really get a feel of a person or a business from what others in the same industry say about them. LinkedIn is free and very easy to use so there is no excuse to not be on it.
At the end of 2016 Facebook had reported 1.86 billion monthly active users. Why would you not have a business page on Facebook?
The insights on Facebook alone are a strong enough reason to be using it. Facebook Insights is an analytic tool administered only to Facebook activities on the Facebook platform. It gives you a progress shot of the total number of likes and if they’re increasing or decreasing, the number of potential people you can reach, how many people are actively talking about your page/post as well as your total weekly reach. You are also able to learn about a post’s virality, because you can sort all of your activities like this and it’s a great way of comparing past posts to current ones.
Creating an ad on Facebook is even more effective as the insights give you all of the previously mentioned information directly to your advertisement. This means you can see what you’ve done well and what you can work on when it comes to engaging users to get a higher click-through rate. Again, Facebook is free and very easy to use so there is no excuse to not be on it.
I wouldn’t say that Instagram is a must for your small business, but if you want to have content published of your services or products it is a very easy and simple way of doing so.
Within your settings, you can allow sharing to Facebook so that your posts will be in sync. If you’re not using a Social Media Management Platform, this is very helpful. Researching other companies, trends and where people are doing what is also very easy on Instagram as they give users the ability to Geotag. By clicking on the tag you can see what photos people have linked to that location, giving you an insight to what may be trending.
The first picture is posted by the Newcastle City Council and they have Geotagged Blackbutt Reserve. By clicking on that Geotag it shows us the top posts from that area and if we scroll down it shows us all photos tagged there. This is a great way to stay in touch with what is happening around you. And for the last time, Instagram is free and very easy to use so there is no excuse to not be on it.
There are a lot of different types of social media platforms you can use to promote your business so don’t be afraid to get on and be active. The majority of the platforms will share through each other or at least be able to be managed by a program like Hootsuite, making it easy for you to manage them all. If you are ever struggling for ideas on what to post just surf the platform and get ideas from companies that are doing it well, as well as examples of what not to do from ones that aren’t so engaging.
Happy Content Creating!