Social Media for Small Business – Websites

Categories Digital Marketing, General

Do you remember when you would be looking for a service, lets say a plumber, and your first call to action would be to search the Yellow Pages book that you kept stashed away in a drawer. Now if you are picturing yourself using the Yellow Pages, you’re probably picturing a time where you couldn’t use a home phone and the internet at the same time. Really if you’re picturing a home phone, there’s a pretty high chance that you are still imagining a situation five plus years ago.  

Fast forward to right now. You need a plumber, you pull out your smart phone and type plumber near me into google, or ask Siri to search one for you. A local plumber is at your finger tips but the only contact is a phone number, no website. Do you contact them? Even if you do, will they answer? Chances are being a small business its a direct contact to their mobile phone and they are in the middle of a job right now. You can leave a message, but that doesn’t leave you with any more information. In fact you go to the next local plumber who has an amazing website that displays their services and gives you multiple channels to get in touch with.

Telstra’s 2018 Small Business Intelligence Report has stated that 62% of customers will not consider a small business if they cant find it online. It also tells us that 71% of customers use multiple channels to get in touch with small businesses and most important, 88% of customers will go elsewhere if they decided a business is difficult to deal with.

 

 

There are tons of website builders out there. All of them are different and will suit you better depending on the information you want to give and what your service or products are. A few to mention are :

 

  • WordPress is software designed for everyone, emphasizing accessibility, performance, security, and ease of use. They believe great software should work with minimum set up, so you can focus on sharing your story, product, or services freely. The basic WordPress software is simple and predictable so you can easily get started. It also offers powerful features for growth and success.

 

  • Shopify is a complete commerce platform that lets you start, grow, and manage a business. Shopify is completely cloud-based and hosted, which means you don’t have to worry about upgrading or maintaining software or web servers. This gives you the flexibility to access and run your business from anywhere with an internet connection.

 

  • GoDaddy is one of the largest domain name and hosting service providers in the world. They offer a simple and elegant website builder complete with hosting included.

All in all, if this all seems a little bit too overwhelming for you there are companies and people out there that will help you create and manage an easy to use and user friendly website to help your small business grow.

Simon is a Marketing and Communications student. He has run his own clothing company and is now using his experiences and knowledge to specialise in digital marketing.

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