3D Rendered Images: The Basics
You may have heard the term ‘3D render’ lately – especially when it comes to real estate or development. Essentially an image that looks just like a photograph but can’t be because the building, apartment, park or patio (or whatever it might be) doesn’t exist yet?
But what is it?
3D rendered images is when realistic 2D images are created from 3D modelled objects. Think of it as taking a photo of an object or setting from a particular view point with your choice of lighting.
Here are some examples of 3D rendering that our Creative Director and 3D Animation and Techincal lead at Virtual Perspective, Tim Davidson & Charles Huynh, have created as an example. Every part of this scene has been created using our 3D modelling of choice, Cinema4D.
Notice the reflection on the laptop? What about the shadows coming through the windows onto the couch. Remind you of a Friday afternoon, you are about to finish up for the week and you can already taste that after work drink as the sun sets in the city? Well that is because through 3D rendering you can imitate any time of day through shadowing and lighting.
3D modelling is where you build, texture and place the objects around the scene, and 3D render is the processing of that scene by the computer. Each object is introduced to texture maps, artificial light sources, and many of other filters, creating the realistic end product that is a 3D render.
Painting or Render?
Not all 3D renders are designed to recreate reality to every photorealistic detail. This image above has been making the rounds of the internet and was created by Aaron Covrett, a freelance artist from New York to create a 3D render that looks like a renaissance painting.
In an interview with Michael Maher from www.greyscalegorilla.com, Aaron said that he created the render with Cinema4D and OctaneRender as well as a photogrammetry tool called Meshroom.
Cinema4D and OctaneRender are both very popular 3D modelling software used by designers to create renders, however they are not used without different tools for specific steps in creating the render.
You can read more about his process here.
Architects Using 3D Rendering
Architects are using rendering more and more to avoid a lot of headaches that would be a day to day for them.
Coming to a mutual understanding of what both Architect and customer have as their vision can be a tough task. By using 3D rendering and visualisation techniques, all misunderstandings can be avoided and it will even streamline the briefings if you can visually show your ideas. It is also a great tool for sales pitching and PR with the local community around large developments such as shopping centres or new town centre developments.
Match up the renders with a Virtual Reality walk through and you will have complete audience engagement at every pitch that you give.
If you think that you or your business can benefit from 3D Rendering, 3D Modelling, Virtual Reality or all three then get in touch with us to set up a consultation.
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